Volume 9, Issue 4
The Wealth Counselor (for Clients)
These Four Childfree Prospect Tips Will Grow Your Business – And They’re Not What You Think
Childfree individuals and couples often face choices, decisions, and questions, which you are uniquely qualified to address. Like many allied financial professionals, you may focus on helping clients pass the maximum amount of wealth to their beloved children.
Along with buying a house and doing better than your parents, handing down your accumulated wealth to your children is a long-held tradition that many consider the cornerstone of the American dream. But what about those individuals who do not have direct descendants?
For a myriad of reasons, childfree individuals and couples are a steadily growing percentage of those seeking planning and financial services today. You may assume that counseling and guiding childfree clients has less opportunity or is more difficult than working with clients who are parents. If so, you’re not alone.
However, in actuality, childfree clients are not so different than your parenting clients. And, the fact that most professionals think they’re different creates your opportunity. The opportunity is to market directly to your ideal childfree client, make her feel important, and communicate that you are uniquely qualified to empower her.
Four Key Takeaways
To grow your business, keep in mind:
1. Being childfree is not second best. There is absolutely nothing wrong with not having children and it’s none of your business why a client doesn’t have children. Don’t ask.
2. Childfree clients may have had children who have predeceased them. Be sensitive to that fact.
3. Childfree clients likely have someone they love and would like to benefit, such as grandchildren, nieces, nephews, siblings, friends, partners, and pets.
4. Childfree clients have many of the same goals and fears that your parent clients have. Those goals and fears may or may not have the same emphasis and priority and, thus, create your opportunity to distinguish yourself through counseling and service.
Dealing with childfree clients is more about positioning than substance. Unless your client cares about no one and doesn’t want to stay in control of his or her finances, health care, and life, she needs an estate plan, financial plan, insurances, and tax advice just as parent clients do.
What You Need to Know:
Actions to Consider:
2. Don’t assume that your childfree client isn’t interested in planning traditionally sought by parent clients, such as educational planning, educational trusts, 529 plans, life insurance, and beneficiary trusts.
3. Show your client how you, along with your allied professional team, can help to ensure that she can:
o Create and build her ideal business
There is no shortage of insurance, financial, tax, charitable, asset protection, disability, long-term care, pet, and estate planning for childfree clients. Your business will grow when you pull your team together and let childfree individuals and couples know that they are important to you, while showing how you can empower them with smart planning.
Sellers Johnson Law • 1 Research Court, Suite 450 • Rockville, Maryland 20850 • (240) 988-5530